01
Why solar?
I've been on the customer side of bad sales experiences enough times to know what good ones feel like. Solar is the rare product where you can do the job honestly and still make a living. I like that I can be persistent without ever being pushy — keep a customer moving forward on their timeline, not mine. Most of my best customers say afterward they didn't realize they were being followed up with at all. That's the goal.
02
What I tell nervous customers.
I check in without asking for anything. A weekly update on where we are in the process, no decision required. Customers relax when they realize you're keeping things moving for them, not asking them to keep things moving for you. By the time we're ready to sign, the nervousness has usually faded into trust. Persistence and pressure are not the same thing. The good version is service.
03
An install I'm proud of.
A couple in St. Albert whose utility approvals dragged for six weeks. I sent them a status update every Friday, even when there was no update. When approval finally came through, the wife told me I was the only contractor in their lives who had ever communicated like that. The install was clean. They've sent me three referrals. The trust was built in the weeks when nothing was happening.